Pensez > Winners

All the qualifying teams were from IIT Kharagpur and were utterly competitive. This year the topic was Analysis of web based technologies on tech start ups. All the entries emphasized on the existing internet market strategies such as Viral Marketing, Guerrilla marketing, e-mail marketing etc., as great source of revenue generators for tech start-ups.

Winner
Team name : Pentagon
Members: Krishna,Apurva ,Suruchi,Sanjay upadhaya, Prateek
A thorough research was made to study the impact of existing marketing strategies on the revenues of tech start-ups and presented in a flawless manner. Every solution/suggestion was backed by concrete data. They suggested mobile marketing strategies to tap the potential rural market in India which has limited access to internet.

First runner up
Team Name: Team 4.0
Members: N.Vijetha, Gayatri, Anubha, Gaurav
Another great research work on marketing techniques like Viral marketing, guerrilla marketing etc., to study the effectiveness of these strategies and weigh them against each other. The presentation was perfect and they handled Q&A session with calm and ease.

Second runner up
Team Name: iDEA
Members: Nikhil Singh, Aashish Nawal, Eisha Srivastava
They were first to present and clearly indicated they mean business. A neat presentation backed by all data and reports, they laid emphasis on surveys to prove the point. They quoted the success of Bookmyshow.com over PVR and INOX websites in booking online movie tickets, explicitly mentioning the marketing strategies employed by Bookmyshow.com.